Prana
Industry:
Wellness & Conscious Living
What We Did:
Visual identity, UI / UX Design, Content design
A world where people approach life with greater awareness, compassion, and connection by embracing the power of stillness and breath.
Prana is a meditation and wellness retreat located on the Big Island of Hawaii. Inspired by the concept of Pranayama—the yogic practice of breath control—Prana offers immersive weekend and week-long retreats focused on breathing techniques, meditation, and mindful living.
Guests are invited to step away from the stimulation of everyday life and enter a calm, intentional environment where they can reconnect with themselves, others, and the natural world. Through guided breathwork, meditation, restorative yoga, ocean swimming, nature walks, and optional silent retreats, Prana provides a space for reflection, renewal, and personal growth.
The Challenge
Prana came to us seeking a complete brand and website overhaul to more accurately reflect the retreat experience it offers today. Although the retreat had built a loyal community through its carefully designed programs and strong sense of human connection, its visual identity and digital presence no longer communicated the quality, clarity, and relevance of the experience they provide.
The previous website relied on a traditional, analog-inspired aesthetic that had gradually lost coherence and strategic direction. Navigation was unintuitive, information was hard to find, and the overall user experience fell short of the expectations of modern travelers searching for wellness and retreat experiences online. As a result, the site saw a steady decline in visitor traffic and struggled to convert user interest into actual bookings.
The challenge was to develop a modern, emotionally resonant brand system that would clearly communicate Prana's unique philosophy, redesign its visual identity to convey movement and flow, and create a digital experience capable of turning the very first interaction with the brand into something as transformative as the retreat itself.
The Prana audience
People seeking a meaningful wellness experience beyond traditional vacations. Prana appeals to individuals interested in meditation, yoga, personal growth, mindfulness, stress reduction, and spiritual exploration. The audience values authenticity, simplicity, nature, and experiences that support mental and emotional well-being.
- Calm
- Grounded
- Welcoming
- Thoughtful
- Nurturing
- Reflective
- Authentic
- Gentle
- Confident
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Prana invites guests to slow down, listen deeply, and rediscover the connection that exists between self, community, and nature.
Turning the brand into a manifesto
The solution came from treating the name itself as an invitation. Espresso Yourself became more than a title — it became a statement about showing up fully, creating freely, and taking up space unapologetically.
Every element of the identity was designed to support that energy. A figure in motion. Typography with attitude. A color system expressive enough to live on a gallery wall, yet honest enough to work on a paper cup. Every touchpoint was built to feel participatory, like the community could leave fingerprints on the brand itself.
The space was never meant to be a backdrop. It was designed to be a stage.
Turning the brand into a manifesto
The solution came from treating the name itself as an invitation. Espresso Yourself became more than a title — it became a statement about showing up fully, creating freely, and taking up space unapologetically.
Every element of the identity was designed to support that energy. A figure in motion. Typography with attitude. A color system expressive enough to live on a gallery wall, yet honest enough to work on a paper cup. Every touchpoint was built to feel participatory, like the community could leave fingerprints on the brand itself.
The space was never meant to be a backdrop. It was designed to be a stage.
Let's talk, create
and elevate your brand!
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hello@nimeostudio.com
Based in Colombia, working globally.